Digital Advertising System Delivers Targeted Messaging

Background

The Aqwastream ARIS* creates an opportunity to place personal water bottle refill and digital media stations anywhere from public spaces, universities, and airports to corporate campuses. These stations reduce the number of disposable plastic water bottles that end up in landfills and oceans, while providing digital signage that communicates and analyzes directed content to audiences.

Solution

The tight integration of Intel® Retail Client Manager (Intel® RCM) with Intel® Audience Impression Metric Suite (Intel® AIM Suite) allows Aqwastream to provide a cutting edge solution that reduces disposable waste, promotes to key markets, and collects user experiences and analytics. Customers can quickly fill a personal bottle with free filtered water, removing the individual expense incurred for bottled water while the station sponsor delivers digital content. Managers can remotely monitor usage with intelligent analytics, easily manage and update new visual media, and turn off at night for responsible energy management.

Benefits

• Reduction of bottled water dependency, plastic water bottle regulation compliance, and effective dispersion of communications
• Station digital media component allows sponsor and host an opportunity to engage their audience, communicate brand messaging, and build awareness of social responsibility initiatives
• Total management solution that includes a secure micro-broadcast network, digital media viewer analytics, and remote station management for bottle counts, leak detection, water shut off, and email service alerts