Walk into a typical store in Israel and you may find a display of Coca Cola*
products beneath digital signage playing a relevant clip promoting the
special of the week. The signage connects to Wi-Fi or 3G, a capability that
increases placement flexibility, minimizes deployment effort and lowers
support costs using advanced remote management technology from Intel.
Wireless, a l...ogical progression for digital signage, creates a whole new
dynamic that is bringing customers closer to retailers and their messaging.
Coca Cola wanted to play advertisements near their product displays,
which change a few times a month. But unlike typical office buildings,
most retail environments aren’t wired for universal network access. For
that reason, Coca Cola selected a wireless digital signage solution based
on embedded Intel® Core™ i5 processors. “When retailers and distributors
see the ease of deploying and supporting this digital signage solution,
along with the opportunity to bring meaningful sales uplift, they are eager
to jump onboard and put our displays in their stores,” said Moshe Biton,
director of trade marketing at Coca Cola, Israel.
Lower Support Costs
With an escalation of networked devices, retail IT departments are
turning to remote management to help them contain rising support costs.
Consequently, Coca Cola sought a digital signage solution that allows
systems to be serviced remotely and automatically shutdown during off hours to save energy. The solution
was Intel® Active Management Technology (Intel® AMT), which establishes an out-of-band (OOB) link that
enables IT professionals to query, fix and secure devices, even when they’re powered off or the operating
system is corrupted.
The benefits of wireless digital signage are far reaching. Foremost, there’s no need to install a new
wired LAN connection, requiring cables and connectors to be approved, ordered and installed, which
could ultimately cost several hundred dollars (USD). It is also easier to put signage systems in high-impact
locations, such as near a product to increase sales, or relocate them as needed – to best reach out to
customers. Another plus is wireless eliminates unsightly cables hanging from the ceiling.
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*Other names and brands may be claimed as the property of others. Printed in USA 0112/TB/TM/PDF Please Recycle
Read the full Coca Cola* Jazzes Up Product Displays
with Wireless Digital Signage.